Celebrating seven year relationship between Ryebridge and Luton Town FC

Ryebridge’s 12 Days of Christmas

To mark this year’s festive season, we wanted to reflect on some of the work the company has been involved with in our local communities, and also look ahead at what 2025 has in store.

On the seventh day of Christmas...


Seven years behind the Hatters

This season the Ryebridge logo once again adorns the back of Luton Town FC’s away and third shirts, keeping the company firmly linked with the club and its supporters.

Our branding also appears on the LED screens at Kenilworth Road stadium, which ensures we’re often front and centre of the action.

Ryebridge owner Daniel Coyle said: “We're absolutely delighted to be so closely associated with a club which really is at the heart of the Luton community.

“There really is no other club quite like Luton Town, and we’re proud to have been part of their journey for seven years.”

The extended partnership, which began in the 2018/19 season, has been mutually beneficial. Ryebridge has enjoyed significant brand exposure, while Luton Town have benefitted from the company’s continued support.

Chris Bell, commercial director at Luton Town Football Club, welcomed the continued collaboration: “A long association with Ryebridge has resulted in many memorable moments.

“Ryebridge is a business with a deep connection to the local community sharing the same values as us.

“I’m delighted that the relationship continues and will keep developing. It’s important to us to partner with businesses that have a positive impact locally, and Ryebridge certainly is a prominent local and national company.”