Side-by-side for seven years, Ryebridge Construction is continuing its productive partnership with Luton Town FC.
For this season the Ryebridge logo adorns the back of the away and third shirts, keeping the company firmly linked with the club and its supporters.
Ryebridge CEO Daniel Coyle said: “This club is like no other, and is so important to our community.
“Most of our workforce is drawn from the Luton community, many of whom are Hatters fans themselves, so to support it in what will be our seventh year fills us all with a sense of immense pride. We feel incredibly fortunate to be part of this town, this club and its history. Long may it continue.”
Hatters commercial director Chris Bell said: “A long association with Ryebridge has resulted in many memorable moments.
“Ryebridge is a business with a deep connection to the local community sharing the same values as the us.
“I’m delighted that the relationship continues and will keep developing. It’s important to us to partner with businesses that have a positive impact locally, and Ryebridge certainly is a prominent local and national company.”